Branding, Website Design and Digital Marketing for an Influencer

BRANDING, WEBSITE DESIGN AND DIGITAL MARKETING FOR FAIRFIELD CT’s SANDRA’S WINE LIFE

There are many ways build a brand these days, including paid searches, email marketing and organic searches. But there may be an even better way to attract a larger audience, which is social media influencing. Influencers are a great way to generate brand excitement and engagement and drive sales. Sandra Guibord, of Fairfield CT, is one. A former Wilhelmina model and actress, from ABC Daytime Soaps, with over two decades of experience in all aspects of the entertainment business, Sandra is a wildly popular wine expert featured on TV and in print.

After we met with Sandra at the local Starbucks and recommended ideas and strategies, Sandra enlisted us to create a brand for her “Sandra’s Wine Life” lifestyle. We designed an upscale, whimsical logo reflecting her brand with unique typography and fresh color scheme. This is applied to all of Sandra’s marketing communications, from social media to television appearances. We also designed a modern and responsive website using Squarespace as the content management platform. 

The website features news about Sandra’s upcoming book, live events, and fun wine and entertaining tips. The homepage features a beautiful video of Sandra talking about her brand and lifestyle. People can also ask Sandra wine questions, so she can offer her expertise on just about anything that relates to wine. Sandra’s blog doesn’t just look great, but it automatically pushes content to her social media channels, enabling her followers to share it widely.