Branding, Website Design & Digital Marketing Showcase the World's Finest Manufacturer of Partition Walls
We recently completed a branding, website design and digital marketing project for Pannello Systems, based in Rhode Island. Pannello was chosen by the world-class partition wall company, Feco of Germany to be their United States representative to provide their products in business, education, research and other environments.
Panello enlisted Designsite to create a co-branding effort between the companies starting with a logo design to be rolled out to all marketing channels. We then designed a fifty-page plus website using Squarespace as the content management platform, adhering to Feco’s corporate identity standards: a highly modern and accessible user experience, enabling an audience primarily of architects and designers to find products and projects quickly. These pages include a complete summary of product information, specifications, downloads and photo galleries, as well as the ability to make direct contact with Pannello representatives.
In addition to creating brand standards for internal and external communications, we created a MailChimp account and designed a template to be used for highly-targeted quarterly emails to the client contact database. MailChimp offers great analytics including how many people opened the email, as well as how many people clicked over to the website. This information helps target even further people interested in Feco’s products. Designsite proudly counts Pannello Feco as their agency of record.