Get to Know Your Website Audience with Insightful Analytics
We recommend Squarespace to our clients because it enables us to build beautiful and cost-effective websites that showcase their products and services. Squarespace also enables our clients to maintain their own websites, saving them time and money. Another reason we recommend Squarespace is because of their great analytics component, which enables our clients to get a clear picture of your visitors and their behavior through visual reports on statistics like page views, conversion, sales, referrers, and popular content. Analytics can help you understand who's visiting your site, where they came from, and how they engage with your content.
Following is key information you need to know about your audience:
Unique Visitors:
Unique Visitors is an estimate of the total number of actual visitors that reached your website in the selected time period (which you can adjust). This number is tracked with a browser cookie created when someone visits your website. This cooke lasts for two years, and it’s a great measure of your loyal audience and readership.
Visits:
A visit is a single growing session, and can encompass multiple page views. Squarespace tracks visits with a browser cookie that expires after 30 minutes. Any hits from a single user within that 30-minute browsing session counts as one visit. So that means that one person can register multiple visits a day if they close their browser and return to your website 30 minutes later. Visits are a great measure of attention on your website because they correlate with a single browsing session and are frequently used in marketing applications.
Page Views:
Page views track show many actual page requests your website saw in the selected time period. All full page loads count toward total page views. Requests for specific image URLs or other scripts aren’t included in this number
Squarespace also offers many other analytical information including:
By Device Type: Visits by device” mobile, desktop and tablet. This is useful for seeing a breakdown of mobile vs. desktop traffic – especially important for small businesses.
By Source: Visits by top traffic sources, or where visitors came from before landing on your website.
By Browser: Visits by top browsers, like Chrome, Safari or Firefox.
By Operation System: Visits by operating systems including desktop and mobile.
So while website design and development are what your audience sees, perhaps the most important thing for you is to understand who your audience is and how this can benefit you. Contact us and we’ll be glad to explain it all in more detail and why it’s so important for your website and your business.
