How Your Business Can Adapt – and Even Thrive – During Coronavirus
It’s truly amazing to see how small and mid-size businesses are adapting to these COVID days with their online businesses. And there’s a lot of it going on. As the pandemic continues to alter how we live our lives, we’ve been busy helping our clients to navigate this new terrain with websites and digital marketing strategies that not only help them to survive, but even thrive.
For some clients, means incorporating e-commerce capabilities, resulting in a new revenue stream. We’re also offering additional features, including promotional pop-ups and announcements – great for advertising a sale, a discount code or promoting a new blog or selling products. We’ve found page views can increase dramatically if you guide your visitors to what you’re promoting.
Other components include adding scheduling to websites so client can quickly view availability and book their own appointments or classes. They can even pay online and reschedule with a click. The tools we use take the hassle of online schedule, booking and payments.
Email marketing campaigns offer a unique way for you to grow and communicate with your audience. This enables you to reach your audience no matter where they are, and with our responsive designs, emails will look great whether they’re viewed on mobile or desktop.
We recently redesigned a new website for Ceremonies from the Heart. For nearly twenty years, they’ve been a leader in performing spiritual, interfaith and customized weddings. The pandemic drastically altered their business and they needed to do something out of the box. We designed a streamlined website to feature Zoom weddings, including personalized packages. In addition to the website, updated search engine optimization (SEO) and targeted Facebook ads have helped Ceremonies find a substantial audience for mostly younger couples who don’t want to wait things out.
As difficult as this time has been for so many businesses, it’s made everyone smarter and more nimble, and we believe some of the best ideas to come out of this this difficult time will continue long after the pandemic is gone.
If you’re running an online business or struggling with how you can improve your website with the goal of maximizing business, contact us and let’s discuss strategy to help yours.
