Branding and Website Design Reflect Today’s Real Estate Lifestyle Trends
Eastpointe is a prominent development and management company headquartered in Fairfield, CT. The rental housing market has undergone a profound transformation, marked by significant demographic shifts, as younger people are choosing to rent than own. Eastpointe has been at the forefront of this movement, with a special emphasis on the dynamic New York to Boston corridor. Eastpointe engaged Designsite to create a new brand identity and website to best reflect their strategic vision of the real estate market.
We updated their brand identity and provided brand guidelines to ensure consistent application across all marketing channels. We also designed and built their new website in Squarespace that features current and completed projects geared to a financial market audience. This next-generation website guides visitors through the Eastpointe story, with dynamic imagery and provides calls-to-action. Squarespace enables Eastpointe to easily update the website with new content, as well as to retrieve website analytics. Expert search engine optimization services were also provided for top listings in Google search.
To ensure consistency with all marketing communications, Designsite also created an online brand kit with digital assets including logos, fonts and images available for download at any time.
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