Branding & Website Design for a Top Music Management Agency
For over three decades, IMN has maintained its reputation as one of the most respected boutique agencies for top creative artists at the highest level of musical expression. Through live appearance representation and artist management, IMN has guided a diverse list of artists to worldwide acclaim. IMN recently enlisted Designsite to create a new brand identity and website to best reflect their organization.
Branding included designing a new modern logo that can work successfully in any application – from black & white to full color. The color gradated version reflects the unity and diversity of IMN’s outstanding roster of artists, including Jazz legends Brad Mehldau, David Sanborn, Don Was, Gilberto Gill, John Schofield, Joe Lovano and up-and-coming artists including James Francies, Hiromi and Jazzmeia Horn. In addition to the logo, Designsite was responsible for designing brand standards, including color palettes, typography and digital and print applications.
Website design and development included setting up a Squarespace account and creating a unique design specifically for IMN and its roster of more than 50 clients. The homepage contains a sophisticated filter, enabling the audience to select artists by regions around the world, as well as a general search function. Individual artists pages include full-color photography, video, project notes and bio, press quotes and tour dates. In addition links to artist websites, social media accounts and digital media kits are available to the audience of venue managers worldwide.
