Strategy, Design and Branding for PSINOS, a New York City Venture Capital Firm
DESIGN AND PROGRAMMING FOR NEW YORK CITY VENTURE CAPITAL FIRM PSINOS
Psinos is a venture capital firm, with headquarters in New York City. Psinos provides seed funding and expertise to emerging startups addressing social, environmental and business challenges, focusing on security technologies companies. Designsite was enlisted to create and design a website that accurately reflects the Psinos story and highlighting their current portfolio companies.
We designed a dynamic website using Squarespace as the content management platform. Squarespace offers top-shelf design and programming features, but we provided custom coding to further reflect the uniqueness of Psinos. The homepage banner features a video background with revolving text to describe Psinos’ services. An original illustration depicts the companies areas of expertise against a space-like backdrop. Portfolio companies are branded to reflect their individual stories, but also fit within the corporate “umbrella.” We continue to consult and advise the company on branding and digital marketing matters.
