In these challenging COVID-19 times, it’s more important than ever for Fairfield small businesses to come together and share our insights – we’re all in this together and we will get through it with flying colors. More than ever, our websites represent our most important marketing tool in connecting us to our customers.

Following are four great – and free – Google products we highly recommend to help maximize your website’s performance, better understand your audience, extend your brand, and increase your sales. Note that you’ll need to sign up for a free Google account in order to access the following tools. If you have any questions, please don’t hesitate to contact us, we’ll be here!

Call us at 203-372-2912 or send us an email at info@designsite.com

1. Google Mobile-Friendly Test

Because most people search for local business services on their phones, your website should be “mobile-first” meaning that it displays perfectly on phones so people can find and contact you easily. Your website should also be optimized for speed and contain clear calls-to-action to provide a superior user experience. Note that if your website isn’t mobile-friendly then Google will demote you in their search results, potentially losing you business. We recommend you take Google’s mobile-friendly test to ensure your website reaches your target audience.

2. Google My Business

As a local business, it’s critical that you have your business listed with Google My Business. Not only do you get a business listing on local Google searches, but you can connect with customers across Google Search and Maps. You can post photos and offers to your profile to show what makes your business unique, and gives customers reasons to choose you every time. Your customers are ready to connect – by calling, messaging, or leaving reviews. Now, with more ways to transact, you can do more business. Great analytics lets you show how customers are connecting with you, including clicks, calls, bookings, and follows. Again, this is essential to your businesses’ success.

3. Google Analytics

Google Analytics is a great way to get to know your customers and get a deeper understanding of them. Google Analytics gives you the free tools you need to analyze data for your business in one place. It will help you understand your website and users to better evaluate the performance of your marketing, content, products and more. See how many people are visiting your website and what your most popular pages are. See how many people are clicking over from your social media pages to your website and other traffic sources. Find how people are searching from you by their keywords and how many people are clicking your forms.  It’s a fantastic way to get a clear picture on how many people are visiting your website and who they are. 

4. Google Search Console

Google Search Console is perhaps not as well known as their products above, but it’s a powerful tool that every small business should know about. It will help improve your performance on Google Search: it’s tools and reports help you measure your website’s traffic and performance, fix issues and make your website shine in Google Search results. See which queries bring users to your website and analyze your website’s impressions, clicks, and position on Google Search. If you make updates to your websites, don’t wait for Google to find them – you can easily submit a sitemap update so Google has the freshest view of your website.

Again, all the Google tools above are free and with some time and effort, you’ll be able to maximize your website’s performance, resulting in better understanding of who your audience is, as well as increasing your market share. If you have any questions, please don’t hesitate to contact us – we’ve been helping Fairfield small business clients like yourself thrive since 1999.

Call us at 203-372-2912 or send us an email at info@designsite.com

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