Corporate Identity, Branding and Website Redesign Refresh Pacific Aqua Technologies
We were enlisted by Pacific Aqua Technologies, a global leader in water treatment solutions, to design a new corporate identity, website and marketing standards to best reflect the company’s growing as status in its industry.
The company is headquartered in Mission Viejo, California, with field offices located in New York, Los Angeles, Tampa, Beijing and Shanghai. Nearly a billion people worldwide lack clean drinking water. Path2o offers comprehensive solutions, solving the toughest water and wastewater challenges to this critical market.
We started with a review of their current marketing efforts and competitors, to start the design process. A variety of logo designs were presented and the preferred version was refined until approved by client. The color scheme features friendly aqua blue and green colors, a symbol reflective of water, and sans-serif font to reflect a modern and forward-thinking company.
Standards were created for all digital and print marketing components, to ensure consistency with all communications. We also designed an information-rich, yet clean and modern website that enables visitors to get the information quickly and easily, considering the highly-technical nature of the company’s products and services. Built using Squarespace as the content management platform, the website enable the client to easily make updates and additions, ensuring design standards are kept intact.
Designsite’s corporate identity and branding experience in this highly-specialized industry helped to bring this project to fruition in the tight deadline required by the client, as they start their next big marketing effort.
Brand identity, logo design and stationery design. Click the images below to view full-size
