Overview:

The Office of Community & Economic Development (CED), based in Fairfield CT, develops programs that stimulate and encourage economic development. Seeking a web presence and digital marketing strategies to attract outside businesses to the booming community, CED chose Designsite in 2017 to brand and provide complete marketing communications services for Choose Fairfield CT.

We designed a new identity to brand the new initiative. We designed and built a custom Squarespace website to engage potential businesses seeking more information about Fairfield's business initiatives, including highly-designed information graphics, video, and a specially-programmed interactive component to search business properties. The brand effort also included digital standards across all social media channels and inbound marketing efforts. In addition, advertising and print collateral extend the brand to publications and live events.

Services:

• Brand identity and logo design

• Brand kit and digital assets

• Digital and print design and production

• Squarespace website design and development

• Search Engine Optimization (SEO)

• Digital video editing and production

• Digital marketing and social media management