Brian Wilson
Digital Marketing Strategies Help the Beach Boys Legend Connect with Today’s Audience
Project Overview:
Brian Wilson is widely regarded as one of the greatest composers in the history of popular music. As co-founder of the Beach Boys, he is widely credited with revolutionizing the sound of popular music in the 1960s with his innovative and harmonically arranging, and production, culminating with his masterpiece, Pet Sounds. Designsite has worked with Brian and his management for more than twenty years, helping to promote his solo career, while celebrating his work with the Beach Boys. As important is we help connect Brian to today’s music fans, helping to further his legacy.
Our website designs have reflected Brian’s various projects, from albums to tv and film and other promotions. The latest iteration of our website was featured in Rolling Stone, and features a dramatic timeline of Brian’s career featuring rare music, audio, photos and videos we created that have been repurposed for online applications. We also manage Brian’s active social media presence, including Instagram, TikTok, Facebook and Twitter (X). We have produced a variety of special projects collaborating with Brian to help promote projects, including the #1 iTunes podcast, “Pet Sounds.” We have also worked with Disney, Capitol Records, Universal Music and other media conglomerates to promote special projects.
Services:
Brand identity and logo design
Brand kit and digital assets
Digital and print design and production
Squarespace website design and development
Podcast design and production
Digital video creation, editing and production
Digital marketing, content creation and social media management
Original Videos
Our music video for Brian’s “Desert Drive” takes visitors on a trip from Las Vegas to Los Angeles.
We enlisted Bob Dylan and other music icons to wish Brian a happy 80th birthday – viewed over a million times.
Our music video for Brian and Paul McCartney’s “A Friend Like You” features fan-submitted photos.
Brian talked to us about what inspired him to create the Beach Boys’ classic “Good Vibrations.”
Social Media Stories
